Dan Dennison
Master Realtor
Selling a San Diego home well comes down to three things: the right price, the right preparation, and tough, honest negotiation. With 40+ years as a Realtor, I build a data-backed plan for your sale and stay in direct contact from listing day to closing — no hand-offs, no surprises.
Pricing & Negotiating
Licensed in Five States
To sell a San Diego home for top dollar, price it from recent comparable sales, prepare it to show at its best, market it widely in the first two weeks, and negotiate every offer on price and terms. That first-two-weeks window matters most, because that is when buyer interest peaks and your strongest offers usually arrive.
I have been practicing real estate since the 1970s, and my MBA and Naval Officer background shape how I run a sale: clear strategy, careful numbers, and plain-English updates. I tell you what your home is realistically worth, which improvements pay off and which do not, and how each offer compares on net proceeds — not just headline price.
Every seller’s situation is different. I shape the plan around your timeline, your equity, and what comes next for you.
I coordinate the sale with your next purchase so you are not stuck between homes, and help you plan timing, contingencies, and a rent-back if you need one.
Selling while deployed or relocating? As a Navy veteran and MRP, I manage the sale remotely and keep everything on your report-date timeline.
Inherited homes and long-held family properties need patience and care. I guide executors and families through preparation, pricing, and every required step.
Most well-prepared San Diego listings go from first meeting to closing in about 45 to 90 days. Here is what happens at each stage and what I handle for you.
We review recent sales, your goals, and a realistic list-price range.
Targeted repairs, staging, and photos that help your home stand out.
MLS, online portals, and my network to reach every serious buyer.
I compare offers on price, terms, and certainty — then negotiate hard.
I manage inspections, appraisal, repairs, and deadlines until you close.
A reliable value comes from a comparative market analysis of recent nearby sales that match your home's size, condition, lot, and views, adjusted for current demand. Online estimates are a starting point but often miss condition and location details. I prepare a free, detailed pricing analysis for sellers.
A well-priced, well-prepared San Diego home often goes under contract within a few weeks of listing, then escrow typically takes about 30 to 45 days. Homes that are overpriced tend to sit longer and sell for less, which is why pricing strategy matters from day one.
Typical selling costs include real estate commissions, which are negotiable, escrow and title fees, the county documentary transfer tax, any agreed repairs or credits, and your mortgage payoff. I give you an estimated net-proceeds sheet before you list so there are no surprises.
It depends on your home and your buyer pool. Low-cost updates like paint, landscaping, and minor repairs usually pay for themselves, while large remodels rarely do right before a sale. Selling as-is can make sense for estates or homes needing major work. I help you decide item by item.
Spring and early summer usually bring the most buyers in San Diego, but a mild climate keeps the market active year-round, and less competition from other listings can help in fall and winter. The best time is when your home is ready and the plan fits your next move.
Yes. Common options include making your purchase contingent on your sale, negotiating a rent-back after closing, or using bridge financing. I coordinate both transactions so the timing works and you move only once.
"Pricing it right and presenting it well is where most of your money is made. I handle the complexities so you can focus on your next chapter."
Selling often connects to buying, relocating, or settling an estate. Explore my other services, or see how I help sellers in specific neighborhoods: Allied Gardens · City Heights · College Area · Del Cerro · Grantville · Kensington · Normal Heights · Ocean Beach · Paradise Hills · Point Loma · Rolando · Serra Mesa.
Buyer representation, offer strategy, and negotiation.
VA loans and PCS moves from a Navy veteran and MRP.
SRES® guidance for downsizing and life transitions.
Steady guidance for inherited and court-supervised sales.
Preparing and selling estate homes with care.
Whether you are ready to make a move immediately or simply exploring your options, I am here to provide direct, professional guidance.
San Diego & Southern California
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